About The Builder’s Playbook
A guide to building products that work (with and without AI)
Hey — I’m Dominika.
If you’re someone who builds tools, workflows, or products — and wants to do it more intentionally, this is for you! Welcome.
The Builder’s Playbook is a tactical, evolving library for modern product minds.
It’s where I break down:
How real builders go from idea → prototype → actual product
What makes tools stick (and why most don’t)
How to use AI, automations, and agentic workflows with intent — not just to ship faster, but to build smarter
It’s written for solo founders, designers who code, PMs in transition, indie hackers, and technical creatives building things they want to last.
This is about traction, not hype.
Why I started this
I’ve spent the last few years building and shaping digital products across various teams, projects, and as a founder. I kept running into the same problem:
Tons of ideas. Lots of shipping. But not enough structure to make things stick.
Especially now — with AI tools everywhere — it’s easier than ever to launch something. But harder than ever to know what’s worth building, keeping, and evolving.
I wanted a space that answers questions like:
What’s the difference between a tool that gets used once vs. daily?
How do I move from a side-project to something with traction?
How can I use AI, agents, and automation strategically, not just reactively?
This Playbook is that space.
What you’ll find here
Playbooks
Deep dives on how to:
Build durable tools you use
Simplify your stack without losing power
Design better feedback loops
Use AI tools to prototype faster and smarter
Spot (and avoid) common failure patterns
Real Builder Spotlights
Short, tactical interviews with people building great things:
What they built
How they use AI and automation
What they’d do differently next time
Frameworks, Mental Models, and Experiments
How to think like a PM (even if you’re not one)
Systems thinking for solo builders
Toolkits and templates you can clone or adapt
All with one goal: help you build things that actually work.
🔓 Free vs Paid
Free readers get:
Essays on builder thinking and product strategy
Featured tools and stacks
Access to the evolving Table of Contents + Builder Directory
Paid subscribers get:
Full access to all playbooks
Deep-dive breakdowns, tool audits, and live-use examples
Tactical guides for building with AI, automation, and agentic workflows
First access to future workshops and community sessions
One last thing
This space is for people who:
Don’t want to chase every new tool
Care about what makes a product work
Want to build sharper, cleaner, more intentional software
Use AI not to cut corners, but to amplify what matters
If that sounds like you, I’d love to have you here.
Let’s build.
Smart. Clear. On purpose.
— Dominika
